Rahman Enclave
End-to-End Brand, Marketing & Sales Execution
7+ Years
Project Duration
30,000+
Organic Following
1M+
Monthly Impressions
100+
Leads / Month
PKR 2B+
Sales Contribution
Project Overview
Rahman Enclave is a CDA-approved gated residential community located on Main Lehtrar Road, Islamabad. Developed by Bin Abdur Rahman (Pvt) Ltd., the project has emerged as one of the most trusted residential developments in Zone IV of Islamabad.
SherCorp was engaged at an early stage of the project, where I served as Marketing Manager for over seven years. During this period, I led and executed the entire creative, branding, digital marketing, and sales enablement ecosystem — from initial brand identity creation to sustained revenue growth.
Result:
The combined marketing and sales strategy contributed to over PKR 2 Billion in realized real estate sales.
Project Context & Location Strategy
Rahman Enclave is strategically located on Main Lehtrar Road, offering fast connectivity to Islamabad Expressway, Park Road, and major twin-city routes.
Key Location Advantages
- Approx. 10 minutes drive from Islamabad Expressway
- Dual access routes enhancing traffic flow
- Close proximity to Gulberg Greens, Ghori Town, and Park Road corridor
- Faster commute compared to other major housing schemes
Community Planning & Infrastructure
Rahman Enclave was positioned as a family-centric, fully developed gated community, built in strict compliance with CDA planning standards.
Fully compliant with Capital Development Authority regulations
Electricity, water supply, and sewerage infrastructure
24/7 security with controlled entry points
Future utility expansion including gas infrastructure
Amenities & Lifestyle Features
Parks & Recreation
Family Park
Sports Complex & Japanese Garden
- Two large family parks
- Dedicated sports complex
- Open-air and specialized fitness areas
Community & Identity
Grand Monument
Naseem Masjid — Central Mosque
- Central grand monument with Islamic architectural elements
- Dedicated 8-kanal school site
- Purpose-built central mosque
SherCorp's Role & Responsibilities
SherCorp's involvement went far beyond conventional marketing execution. I was responsible for building the project's identity from the ground up and sustaining growth over multiple market cycles.
Brand Identity Development
Created the complete visual identity and logo from scratch
Creative Direction
Led design systems across all marketing channels
Digital Marketing
Built and scaled online presence from zero
Sales Enablement
Lead management and conversion optimization
Market Positioning
Strategic pricing communication and positioning
Team Coordination
Internal coordination between marketing, sales and operations
Brand Identity & Creative Foundations
The Rahman Enclave logo was conceptualized and finalized in 2016 to reflect:
- Stability and long-term value
- Community-driven living
- Scalability for future phases
Marketing Collaterals
Designed and produced the first official 16-page project booklet, establishing a consistent visual language across print, digital, and OOH media.
Digital Marketing & Online Presence
SherCorp built Rahman Enclave's digital footprint from scratch and scaled it organically over time.
Key Digital Achievements
Advertising & Outreach Strategy
Out-of-Home (OOH)
- • Conceptualized and designed large-format billboards
- • Strategic placement on high-traffic roads and expressways
Paid Media
- • Carefully timed paid social and search campaigns
- • Focused on conversion efficiency over vanity metrics
- • Supported sales launches and new phase announcements
Sales Enablement & Process Optimization
Beyond marketing execution, I worked closely with internal sales teams to improve operational efficiency. This integrated approach ensured marketing translated into actual bookings and revenue, not just visibility.
Measurable Outcomes
| Metric | Result |
|---|---|
| Project Duration | 7+ Years |
| Organic Social Following | 30,000+ |
| Monthly Impressions | 1,000,000+ |
| Qualified Leads (Peak) | 100+ / month |
| Sales Contribution | PKR 2+ Billion |
Project Legacy
Rahman Enclave stands as a long-term success story — not driven by short-term hype, but by disciplined branding, trust-building, and sustained market presence.
Full-Cycle Expertise
Complete real estate marketing from concept to conversion
Proven Scalability
Demonstrated ability to scale a brand over years
Measurable Impact
Real, demonstrable impact on revenue
Interested in Working Together?
Let's discuss how SherCorp can help with your next project.